4 Essential Videos Every Business Needs to Succeed
In today's fast-paced digital world, businesses that leverage video marketing stand out, attract more customers, and drive higher engagement. At FLAVUR Creative, based in Fort St. John, we specialize in crafting compelling video content that helps businesses thrive. While we primarily serve Fort St. John, Dawson Creek, Chetwynd, Hudson Hope, Fort Nelson, Grand Prairie, and Prince George, our impact extends across North America.
Here’s why every business should have these four essential videos—and how they can directly boost your bottom line.
1. Brand Story Video: Build Trust & Connection
Your brand story is more than just a marketing piece—it’s the foundation of your relationship with customers. A well-crafted brand story video humanizes your business, showcases your values, and helps customers connect with you emotionally.
Impact:
72% of consumers say they prefer to learn about a brand through video rather than text.
Companies that use brand videos see a 49% faster revenue growth than those that don’t.
Where to Use It: Homepage, social media, email campaigns, and sales meetings.
2. Product or Service Explainer Video: Increase Conversions
A clear, engaging explainer video highlights what you offer, how it solves customer pain points, and why they should choose you. Whether you’re showcasing a physical product, software, or service, an explainer video simplifies your message and makes it more compelling.
Impact:
Landing pages with video increase conversions by 86%.
84% of people say they’ve been convinced to buy a product or service after watching a brand’s video.
Where to Use It: Website landing pages, social media ads, YouTube, and sales pages.
3. Customer Testimonial or Case Study Video: Build Credibility & Social Proof
Nothing is more powerful than real customers vouching for your brand. Testimonial and case study videos highlight success stories, build trust, and prove that your business delivers real results.
Impact:
92% of consumers trust user-generated content and testimonials more than traditional advertising.
Testimonial videos increase customer retention rates by up to 37%.
Where to Use It: Website, social proof sections, email marketing, and retargeting ads.
4. Recruiting Video: Attract Top Talent
A recruiting video showcases your company culture, work environment, and team dynamics to attract top-tier candidates. It gives potential employees a glimpse into what it’s like to work for your business, helping you stand out in a competitive job market.
Impact:
Job postings with video receive 36% more applications than those without.
80% of job seekers say a video about a company influences their decision to apply.
Where to Use It: Careers page, LinkedIn, job postings, and onboarding materials.
Why Video Marketing Is No Longer Optional
The numbers don’t lie—video content is the key to reaching and converting customers in today’s digital landscape:
Social media posts with video get 48% more views than those without.
Viewers retain 95% of a message when they watch it in video form, compared to just 10% when reading text.
93% of businesses say they got a new customer because of a video on social media.